Pakistan’s tourism potential

Tourism provides a source of foreign revenue.It can exploit inbuilt advantages beautiful scenery, historic monuments, etc.It creates employment especially for the semi skilled workers.It is a labor-intensive industry. It promotes a good image of the country.The country can become a convention centre if the necessary infrastructure are available. Pakistan is home of most stunning Himalayan peaks, including K-2 and various magnificent valleys. It has beautiful Arabian Sea, deserts, Indus valley, ancient Buddah’s civilization carved in its mountains and historic forts. With all this it is suppose to be one of the world’s greatest tourist destination. But due to a weak travel and tourism framework, low branding and marketing effectiveness and half hearted attention given to the travel and tourism industry by the government, Pakistan has been ranked 103 of 124 countries around the globe.Now there is just 2 ways to improve tourism 1) Public awareness 2) Development in infra structucture.What is needed is a focus on preserving the natural environment like many other countries. This will not only attract more tourists but also would play a role model in the world as a cause in support on global warming.